Outbound sales: no one wants to do it, almost everybody needs to. Why? It works. Yes, our buying cycle has changed since we started to buy online instead of being sold to. Yes, most of us have become experts at filtering distractions and unwanted calls. Yet, despite all these things, outbound sales still works. The same salesmanship techniques that worked in 1916 work on prospective customers in 2016. The fundamentals of salesmanship still make it a stronger candidate for the greatest potential business than any other technique.
Here are the reasons that outbound sales is still a must for most businesses: